8 Ways Content Marketing and SEO Can Work Together
by Admin
Posted on 24-12-2022 07:13 PM
Did you know that google processes 100,000 search queries every single second? or that the second search results page has less than one percent ctr for every ranking ? the competition to be on the top of the search engine results page ( serp ) is fierce. If you want to tip the scales in your favor, you need a solid content marketing strategy created by the best professional seo services . But what does that mean? how can you make sure that your content is helping rather than hurting your search engine results? this post will take a look at some of the basics of content marketing and seo and show you how to make sure that your content is working for your business.
Since the rise of the term content marketing , perhaps two years ago, there’s been plenty of talk about the end of seo and its replacement by the ‘new’ discipline. It’s true that many search agencies have since rebranded or have emphasized their content expertise , but this doesn’t mean that content marketing has rendered seo obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both seo and content if it is to be truly effective online .
There are four simple steps that organisations should follow to ensure a successful digital strategy. 1. Set objectives first and foremost, identify and set the right goals for both seo and content marketing. Ensure they’re both working towards the same results and are easily measurable, (for example, to increase web traffic and conversion rates). 2. Keyword research secondly, understand your target audience and their journey. Start researching keywords that your target audience may be searching for, this will help you produce content that is relevant. This helps you better understand their journey and will help identify the keywords you need to rank for.
Content marketing is precisely what it implies: marketing using content. It is the basis of all sorts of digital marketing campaigns. That blog post from last week can be used on social media platforms to gain more traction, but the real rocket fuel of most content marketing is the seo work done in the background. Having great seo does not mean that your content can be lackluster, though. Seo is not a potion that fixes bad blogs and websites and makes them magically appear on page one of search results. One of the many factors that search engines consider when looking at content is quality.
Key Differences Between Content Marketing and SEO
If you’ve been in the seo game for a while, you’ve probably noticed the same thing i have: google’s first page is more competitive than ever before. For example, take a keyword like “seo tips”. According to ahrefs, that keyword gets 3. 5k searches per month. With a cpc of $7. Not a bad keyword. But not amazing either. Well, here’s the kicker: that keyword has a keyword difficulty score of 60! i’m seeing this kind of thing more and more. Every company on the planet is starting to invest in seo and content marketing. Which means that every single keyword now has some level of competition (even long -tail keywords ).
Seo content marketing focuses on producing keyword-targeted content that drives qualified traffic from google to a company’s website. Qualified traffic refers to visitors who are likely to find the content useful and relevant to their situation. In some cases, it may mean the visitors are ready to buy the company’s product or service. To better understand what seo content marketing is, first consider the purposes both seo and content marketing serve.
Seo content marketing is not something that you can set and forget. Though a certain blog post or website page on your site has the potential to continue bringing visitors to your site for years and years… …most content will need to be updated to remain effective. There are a few different ways that you can update your seo content marketing to ensure that it remains effective: optimize the content for new keyword opportunities. Add content to provide additional value for the reader. Update any statistics or facts that might be outdated. Review the metadata to ensure its optimized for search engines.
If you want to rank at the top of search results, you need to create in-depth, comprehensive content. Search engines like google want to display valuable content that answers or matches users ’ search queries, and if your site doesn’t provide that content, you’ll want to invest in seo help. Remember those valuable keywords you identified earlier? content marketing allows you to create informative pages related to your most important keywords and phrases. Not only does content marketing boost your rankings in search results, it helps leads learn more about your business and find the information they need to take the next step in the purchase journey.
How Content and SEO Can Work Together
Monday, march 25, 2019 what’s the point of creating content if no one reads it? content is meant to be read . However, many businesses struggle to actually get people to read their content. Sure, current customers who actively engage with your website may see your content, but in order to grow your business, you’ll need to reach prospective customers. Content marketing is a great way to connect with consumers and drive action, but your content has to be found first. When seo best practices are applied to a content marketing strategy, you’ll be able to gain more exposure in the search engine results pages (serps) and drive more qualified traffic to your site.
Next, we can take a look at the ways content marketing can affect your rankings in search engines through seo (search engine optimization ). Seo itself is a complex strategy, demanding frequent revision and work both on and off your website. The basics of content marketing, however, are relatively simple. Google looks at two things when it evaluates how to rank sites for a given user query: authority and relevance. The higher these two factors are for a given site or individual piece of content, the higher it will rank in search results, and the more traffic it’s going to receive.
With nearly seven billion local searches monthly, being listed on the first page is more important than ever, especially for franchises and multi-location businesses. Why pay for this when you can get it for free with a powerful combination of local seo and content marketing? providing relevant, local content that solves customers’ problems not only improves their buying experiences, it improves your visibility in searches. Some on the periphery of online marketing have declared that search engine optimization (seo) is dead and that content is king. In my opinion, these folks are dead wrong. Seo and content marketing are made for each other.
Here’s how search engines work: google (or your preferred search engine) has a crawler that goes out and gathers information or content throughout the internet . This crawler then brings back all that data to the search engine to build an index. The index is then fed through an algorithm that matches all the data with your search queries. The algorithm changes often, as google finds more ways to get the right information in the hands of consumers. This is all done within a matter of milliseconds, showing all the pages on the search results page. That is a brief overview of “se” in seo.
1. Creating Original, Quality Content
The answer to this question could have a series of articles dedicated to this one topic alone. But here are the basics. There are really only two ways to get your content to rank highly in search results and they include either: post your content on a highly authoritative website that already ranks well because of seo, or; build up the authority of your own website by creating enough quality content to improve seo.
The key to seo is generally creating a better experience for the user. It includes making pages load quickly, a responsive design and getting plenty of links to your site. All of these methods together help search engines to know that your site is a quality one that users will want to read. If you wrote a page of content that was not optimized, it’s hit or miss whether the search engines who look at it know what it’s supposed to be about. With an seo strategy , you seek to make sure they do — therefore, this is a smarter approach for driving more traffic to you.
Content marketing is a strategic approach to marketing. As such, your business provides valuable and relevant content to your potential customers that helps them get informed and solves a specific problem. It’s not just writing content for the sake of content. It’s about attracting and retaining your ideal, or target , audience by creating and distributing high -quality, relevant content that is easily found. And while it’s called content marketing, the goal isn’t just to get lots of viewers on your blog posts, articles, or case studies. Your ultimate goal is to drive those visitors and readers to make a purchase and become repeat customers.
Content marketing and seo are often seen as separate strategies that are independent of one another. This couldn't be further from the truth. In order to execute a content marketing strategy that connects with your target audience , you need to incorporate seo. You need quality, relevant content to incorporate seo well in today's landscape. In the video below, i share how we go about creating seo content marketing strategies that improve organic visibility. Whether you're working with a content marketer or developing your own long-form content, this video is for you.
2. Evergreen Content and SEO
For each unique and clearly distinct topic idea, you will want to create a specific page and cover the topic in-depth. Similarly, you will want to make sure that every topic is only covered once. The questions are: did we cover this topic before? can we upgrade or rework an existing page? from an seo perspective, you will always want to update an existing page over creating a second, third, fourth piece on the same topic. Evergreen content wins for seo. You are already competing with billions of pages on the web for the top rankings , why compete with yourself? when several of your own pages fight for page 1, this is called keyword cannibalization and this really hurts your seo effort.